What is a good ROAS for social media ads?

A ROAS of 4x or higher is generally good. E-commerce targets 4-10x, lead generation 2-5x depending on customer lifetime value.

How is social media ROI calculated?

ROI = ((Revenue - Ad Spend) / Ad Spend) x 100. A 300% ROI means you earned 4x your spend back.

Which platform gives best ROI for ads?

Facebook/Instagram offer best overall ROI. TikTok excels for Gen Z, LinkedIn for B2B, YouTube for high-consideration purchases.

📊 ROI Calculator Free Tool 2026 Benchmarks

Social Media/ROI
Ad Spend Calculator

Each platform plays differently. Get platform-specific inputs for Facebook, TikTok, YouTube, Instagram, LinkedIn or X — and find out exactly if your ad money is working.

📘Facebook

📸Instagram

🎵TikTok

▶️YouTube

💼LinkedIn

𝕏X / Twitter

💰 Campaign Basics

Currency Your billing region

Total Ad Spend This campaign

₹

Campaign Duration 30 days

Avg. Order / Deal Value Per conversion

₹

Profit Margin % 35%

Campaign Goal

📘 Facebook Ads Metrics

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Facebook Ads

Audience-based targeting · CPM / CPC model

Meta Ads

Reach / Impressions Total ad exposures

Link Clicks Clicks to your site

Conversions / Purchases From Ads Manager

Ad Frequency Avg views per person

📈

Select your platform above, fill in your campaign numbers,
then hit ⚡ Calculate My ROI to unlock your full performance report.

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ROI Score

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🔽 Your Campaign Funnel

📊 Platform Benchmark Comparison

🧠 Finance Insights – Plain English

🚀 Profit Projections (If You Scale)

📖 Finance Terms – Explained Simply

⚠️ Disclaimer: All calculations use data you enter plus 2026 industry benchmark averages. Actual results vary based on ad creative quality, audience targeting, market conditions, seasonality and product-market fit. For planning and educational purposes only — not financial or marketing advice.